SIX STEPS TO SUCCESS WORKSHOP
1.5 day workshop + 2 months weekly coaching
$3,600 + GST
Designed for small to medium sized businesses who need a clear marketing strategy to take them from ok to awesome. Define, align and activate your commercial marketing strategy in six simple steps.
WORKSHOP FACILITATOR: KARA BIGGS
WORKSHOP OUTCOMES
Goal setting: Develop your own unique purpose and goals
Consumer development: Understand the people who’ll buy your product and define at least 1 persona
Market Dynamics: Create a top-line view of the market, the size of the opportunity, your competitors, pricing and challenges
Mix: Understand how product, channel & marketing mixes are used to hit your commercial & brand goals
Strategy: Develop 12 month sales and marketing strategy including budget
Tactical plan: Develop measurable 12 month objectives and results driven tactics
COACHING OUTCOMES
Drill down into tactical plan to create activation calendar
Develop phased investment budget to feed into your cashflow
Create strong briefs for outsourced contractors or agencies using result-driven templates
Get it right every time. Learn to make the right decisions by asking the right questions at the right time to the right people
Learn to interrogate project scopes and budgets to save you time and money
Integrate solid processes to your business to ensure success
Be accountable for your own plan and make it happen!