What I do

PROJECT MANAGEMENT

Sometimes you just need another set of hands on your team. Working closely with you to develop a clear scope of work, objectives and deliverables; ABV can manage any marketing project from inception to execution. Job done.

  • Digital strategy, planning and execution.
  • Customer experience and experiential marketing
  • Direct to consumer sales and marketing.
  • Driving subscriptions for your Wine Club or Craft Beverage Club.
  • Brand campaigns and promotional development.
  • Increasing footfall to your cellar door, restaurant or accommodation.
  • New product development from initiation to post-launch.
  • Direct Mail development, planning, implementation.

BRAND STRATEGY

No brand or business is the same.  No strategy should be the same.  If you need goal and action orientated marketing to grow your brand, ABV can help.

  • Domestic/Export brand strategy - Definition of goals, vision and objectives. Activation planning and execution.
  • Digital and social media strategy and implementation.
  • Positioning - Brand, Price, Competitor.
  • Insight generation - Consumer and Trade.

CREATION

How does your brand or business look to consumers? Does it tell the same story whether you are looking at your digital presence, flicking through your brochure or walking into your tasting room?  ABV can deliver visual impact for your brand to take it to the next level.

  • Website development or re-development.
  • Brand collateral and guidelines - print and digital. 
  • Copywriting - newsletters, promotional material, social media content.
  • Fit-out, set up or redevelopment of your Cellar Door or tasting room.

TRAINING

If you run a smaller business, sometimes you and your team need to be a jack of all trades.  With a little bit of on-the-ground marketing training or coaching from ABV, you or someone on your team can take on some of the less complicated marketing tasks without needing to onboard a full time marketer.

  • Social media - how to create content, plan, promote and implement.
  • Direct Mail - how to develop e-campaigns and grow subscribers. (Campaign Monitor and/or Mailchimp based).
  • PR basics - how to start delivering your brand into the hearts, minds and hands of influencers.

PRICING

Every job I do is different.  Some projects are simple and can be executed quickly costing a few hundred dollars and some require more expertise, experience and strategic know-how which will increase the cost.

To give you a definitive price, I will create a no-obligation 'scope of work and estimate' with clear project objectives and deliverables based on your exact needs.  Depending on the project, this scope can usually be scaled up or down or completed in stages depending on your budget and cashflow. 

So get in touch and we can start talking about taking your marketing to the next level.